Product X by MACHINE Labs Get started

PRODUCT X · BY MACHINE LABS

Never miss
another call.

When your phone rings and you can't pick up, Product X texts the caller back in seconds, finds out what they need, and puts a qualified lead in your inbox — while you're still on the job.

Live in 48 hours. Month to month. No contracts.

X
Your business
answered by Product X · demo

DEMO CONVERSATION — WHAT YOUR CUSTOMERS SEE

The problem

01 / The leak

Your phone is leaking jobs.

You're on a job, up a ladder, with a customer — you can't answer every call. And most callers won't try twice. They call the next business on the list.

62%

of calls to small businesses go unanswered — during busy hours, and almost all of them after hours.

85%

of callers who hit voicemail never call back. They don't leave a message. They move on.

25–45%

of missed callers come back when they get an instant text reply. That's the whole game.

Figures from 2026 small-business call studies (NextPhone, Quo/OpenPhone, Vendasta).

How it works

02 / How it works

Three steps. Zero effort from you.

Product X sits behind your normal business number. You change nothing about how you work.

01

The call is missed

A customer calls while you're busy, on a job, or after hours. The call hands over to Product X automatically.

02

The text goes out in seconds

Product X texts the caller straight away — from your business — and asks what they need, in plain language.

03

A qualified lead lands with you

Product X finds out the job, the address, and when they need it, then sends you the lead — name, number, and what they want. You just call back and book it.

What it does

03 / Features

One service. The whole follow-up.

Everything a missed call needs, handled before you even see your phone.

Missed-call text-back

Every unanswered call gets an instant text reply — day or night, weekends included.

AI SMS replies

Product X holds a real text conversation — asks the right questions, answers the common ones, and never sounds like a robot reading a script.

Lead capture

Name, number, what they need, where they are — every lead lands in your inbox, organised and ready to call back.

Appointment booking

Product X books the job straight into your Google Calendar while the customer is still texting. No phone tag.

Review requests

After the job, Product X asks the happy customers for a Google review — the ones that bring the next customer in.

Appointment reminders

Customers get a text before the job, so fewer no-shows and fewer wasted trips.

Voice answeringComing soon

A live AI receptionist that picks up the phone itself. Text-back comes first — voice is next.

Pricing

04 / Pricing

One recovered job pays for the month.

Month to month. No setup fee. No contracts. Cancel anytime.

Starter

$99/mo

For the one-van business that misses calls on the job.

  • Missed-call text-back, 24/7
  • AI SMS replies that qualify the caller
  • Lead capture — every lead in your inbox
  • 1 business number
Start with Starter
Most popular

Pro

$199/mo

For the business that wants the whole follow-up handled.

  • Everything in Starter
  • Appointment booking into Google Calendar
  • Review requests after every job
  • Appointment reminders — fewer no-shows
  • Voice answering when it launches
Start with Pro

Scale

Custom

Multiple locations, teams, or high call volume.

  • Everything in Pro
  • Multiple numbers and locations
  • Priority setup and support
  • Custom rules and integrations
Talk to us

Prices in USD. Taxes may apply.

FAQ

05 / Questions

Fair questions.

You sign up, we set up your number and teach Product X about your business — your services, your area, your hours. Most businesses are live within 48 hours. You don't change your number and you don't install anything.
Your normal business number. When you can't pick up, the call hands over to Product X and the text-back goes out from your business — your customers never see a different number.
It takes the details and flags it for you straight away. Nothing gets lost — the lead still lands in your inbox with everything the caller said, and you can step in yourself at any point.
Yes — on the Pro plan, Product X books the job straight into your Google Calendar while the customer is still texting, and sends them a confirmation.
No. Month to month, cancel anytime. If it doesn't pay for itself, you shouldn't keep paying for it — that's the deal.

Get started

06 / Sign up

Stop losing calls this week.

Tell us about your business and we'll get you set up. No card needed to start.